In a quiet but game-changing update, Google is now indexing Instagram content—meaning your posts, captions, hashtags, and even alt text are no longer confined to the app. They’re out in the open, visible to anyone searching on Google.

For brands and marketers, this isn't just an algorithm tweak—it’s a major shift in how social media and SEO intersect. Your Instagram grid is now part of your public digital presence, and how you write, post, and plan content just got a serious upgrade.

Here’s what this means, why it matters, and what smart brands should be doing right now to take advantage.

As we step into the new financial year, it's essential to revisit and refine our business strategies to ensure sustained growth and success.

A refresh might be what you need to keep your business competitive and engaging. Here are ten reasons why refreshing your website can be crucial for your success.

We look into the top reasons clients come to us for a rebrand and how rebranding can not only motivate the business but breathe new life into it, adding clarity and brand hierarchy.

We delve into the world of project managements and discuss the ever so popular use case of Trello and its power-ups and bringing functionality to the next level.

It doesn’t matter how small your business is, or how large your brand is. What matters most is if you are distinct, attractive and memorable.

Branding is needed for a business to flourish and it happens to be the most important part that determines the success of a business.

In this competitive world, it is very difficult for any business to succeed without a strategic marketing skill. In fact, for you to excel, you must get it right from the beginning.

Several business owners understand that their branding is highly significant to the growth of their business.

Our goal is to be a platform where companies can realign their way towards building a refreshed strategy and reliable brand identity.

Consumer branding trends that are taking place in order to gain new customers while retaining their share of a cluttered market place.

Handle Branding has the pleasure to announce a recent win of design awards.

In case you are someone who loves exploring Instagram, then it would not be wrong to believe that, you are currently spending your entire days stalking Instagram.

The purpose of having a brand is to symbolise a product, person, service or business and to effectively connect with the right audience.

Have you ever felt that your brand no longer corresponds to who you really are. But how do you know if your old business needs rebranding?

For your brand to survive in this kind of condition, you need to be agile, responsive, and proactive as well as adopt adaptive strategies when branding your business.

One thing that remains constant with time is change. We see this manifesting as growth, movement of people, and evolution of trends.

Minimalism is all about having control over design, eliminating excessive design elements, and sustaining only the important ones.

With lots of brands around us today one may need to ask where the ideas of these brands actually came from, have a read of our top favorites.

One major mistake that companies make is treating social media like a megaphone, rather than a telephone.