NEWS & INSIGHTS

We share everything we know. Including our thoughts and insights on all things digital: technologies, trends, observations and best practice.

Instagram Content Is Now on Google: Why This Changes Everything for Brands

In a quiet but game-changing update, Google is now indexing Instagram content—meaning your posts, captions, hashtags, and even alt text are no longer confined to the app. They’re out in the open, visible to anyone searching on Google.

For brands and marketers, this isn't just an algorithm tweak—it’s a major shift in how social media and SEO intersect. Your Instagram grid is now part of your public digital presence, and how you write, post, and plan content just got a serious upgrade.

Here’s what this means, why it matters, and what smart brands should be doing right now to take advantage.

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Michael Schepis Michael Schepis

Brands & Instagram TV (IGTV)

In case you are someone who loves exploring Instagram, then it would not be wrong to believe that, you are currently spending your entire days stalking Instagram.

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Michael Schepis Michael Schepis

Building a standout brand

For your brand to survive in this kind of condition, you need to be agile, responsive, and proactive as well as adopt adaptive strategies when branding your business.

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